Trevo Crate

Liquidation Margin Calculator

Calculate profit margin — profit as a percentage of revenue, not cost.

Margin = profit ÷ revenue. Markup = profit ÷ cost. Same deal, two different denominators — markup is always the larger number, and the two are easy to mix up when pricing inventory.

Revenue$2,500
Total Cost− $1,350
Estimated Profit$1,150
Cost ($1,350)Profit ($1,150)

Margin

46%

of revenue

Markup

85%

of cost

How the margin calculator works

Total Cost = Price + Freight Profit = Revenue − Total Cost Margin % = (Profit ÷ Revenue) × 100

Margin measures profit against revenue — the total you expect to bring in from resale. It answers "of every dollar in sales, how much is profit?" Retailers and resellers use margin to think about pricing strategy and compare against typical retail margins (often 20-50% depending on category).

Worked example

Price $1,200 + freight $150 = total cost $1,350. Revenue (resale value): $2,500.

Profit = $2,500 − $1,350 = $1,150 Margin = ($1,150 ÷ $2,500) × 100 = 46%

Compare this to the ROI calculator on the same numbers: ROI comes out to 85%, margin to 46% — same deal, two different lenses. Margin will always read lower than ROI on a profitable deal, since revenue is always larger than cost.

Margin vs. markup

This calculator also shows markup (profit ÷ cost) next to margin (profit ÷ revenue) — the two numbers buyers mix up most often when pricing resale inventory. On the example above, markup is 85%, identical to ROI, because both divide the same profit by the same cost base.

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Brands You'll Recognize

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Brand names and logos are trademarks of their respective owners. Trevo Crate is not affiliated with or endorsed by any brand listed here, they're shown to illustrate the range of merchandise found in our pallets.